✿ BRAND IDENTITY

✿ DIGITAL MARKETING & SOCIAL MEDIA

✿ WEB & DIGITAL DESIGN

✿ PRINT & PHYSICAL MEDIA

✿ STORYTELLING & CAMPAIGNS

✿ ILLUSTRATION & TYPOGRAPHICAL WORK

BRAND IDENTITY

  • This was a personal branding project I created for practice: an illustrated café concept built around playful plant characters and warm, earthy colors.


    I focused on creating a friendly, approachable identity with hand-drawn elements and a cozy color palette to capture the charm of a small, plant-filled coffee shop.


    This design is available for customization if you'd like it adapted for your own business.
    You can find it in my shop → LINK HERE

  • Stout Life Assist ™ is a startup company developing a patent-pending medical lift device.

    I developed the complete brand identity for StoutLift Assist, creating logo designs, color systems, typography guidelines, and visual elements used across marketing and pitch materials.

  • Eunoia Co. is an online brand that sells groovy, retro, and tropical-inspired clothing and accessories.


    I developed a refreshed brand identity using funky color palettes, retro-influenced typography, and playful visual elements to strengthen their social media presence and overall aesthetic. The goal was to create a vibrant, flexible look that reflects the personality of the brand and appeals to its fun, expressive audience.

  • The Menomonie Youth Hockey Association is a community program supporting young hockey players of all skill levels in Menomonie, Wisconsin.

    I designed a 50th anniversary logo that incorporates elements of the original mascot and team colors. The mark was created to be versatile across jerseys, posters, and banners, celebrating the history and legacy of the program.

  • This was a class project where we created a nonprofit focused on promoting community support and positive social impact.

    I designed a friendly, approachable logo using soft, rounded typography and wave-inspired forms to reflect the idea of small actions creating meaningful change.

    This design is available for customization if you'd like it adapted for your own business.
    You can find it in my shop → LINK HERE

  • Siri Benrud Photography is a portrait and lifestyle photography business offering sessions for families, seniors, engagements, sports, and more.

    Created a clean, modern brand identity for my photography business using soft, natural tones and simple typography to reflect my warm, light-focused shooting style.

  • A school project focused on creating a brand identity for a fictional tech startup specializing in connectivity-driven solutions.

    I designed a bold, modern wordmark paired with an interlocking-link symbol to represent connection, reliability, and streamlined systems. The clean geometry and minimal palette help convey a strong, tech-forward presence.

    This design is available for customization if you'd like it adapted for your own business.
    You can find it in my shop → LINK HERE

  • A school project focused on designing a clean, modern brand identity for a fictional church media organization.

    I created a minimal wordmark that incorporates a cross into the “T,” paired with classic serif typography to reflect clarity, faith, and professionalism.

    This design is available for customization if you'd like it adapted for your own business.
    You can find it in my shop → LINK HERE

  • HydroWing is a paddle board design company in Wilmington, North Carolina, creating a patent-pending board built for stability and smooth performance on the water.

    I designed a hand-drawn wordmark inspired by the flow of the ocean and the curved shape of the board. The branding feels clean, energetic, and coastal—reflecting the personality of the product and the environment it was made for.

  • Warmth & Wood Retreats is a group of lakeside cabin rentals in Birchwood, Wisconsin, focused on cozy, nature-driven getaways.

    I designed a warm, rustic identity using a cabin-and-tree symbol, earthy tones, and a serif/sans-serif pairing to reflect the retreat’s balance of comfort and natural texture. Patterns, signage, and supporting elements extend the brand into a cohesive, wood-inspired system.

  • Lipscomb University is a private Christian university in Nashville, Tennessee, known for its academic excellence, faith-centered culture, and strong sense of community.

    I created a full suite of branding materials for Fanta Fest, the university’s weeklong freshman orientation event. This included posters, a custom logo, t-shirt designs, event graphics, and banners—all designed to build a cohesive, energetic identity that helped welcome and engage new students.

  • Wildflower by Siri is a new Etsy shop owned by Siri Benrud Photography & Design.

    I designed the complete brand identity and contributed to the creation of digital products for Wildflower by Siri, helping establish a cohesive visual style that supports product sales, marketing, and shop growth on Etsy.

  • A school project to create a playful brand identity for a fictional daycare.


    I used bright, child-friendly colors and soft, rounded lettering to give the logo an energetic and welcoming feel. The design focuses on fun, movement, and a sense of growth—reflecting the daycare’s imaginative environment.

    This design is available for customization if you'd like it adapted for your own business.
    You can find it in my shop → LINK HERE

  • A class branding project for a fictional donut shop with a fun, playful personality.

    I created a bold, donut-inspired logo paired with soft pastel accents to capture the shop’s sweet, inviting feel. The design focuses on simplicity, warmth, and a memorable visual mark that could easily extend into packaging or storefront signage.

    This design is available for customization if you'd like it adapted for your own business.
    You can find it in my shop → LINK HERE

  • B-Line Pressure Washing is a residential and commercial cleaning company based in Menomonie, Wisconsin, and Anderson, South Carolina, specializing in exterior surface washing and restoration.

    I created a logo for a local pressure washing business to be used across signage, the website, business cards, and other promotional materials.

  • A class project where I created the full brand identity for a fictional startup focused on imaginative, space-themed playgrounds.

    I developed a bold, playful visual system using cosmic illustrations, chunky typography, and a warm color palette to capture the feeling of adventure. The branding extends across logos, posters, merchandise, and digital assets, creating a cohesive identity built around the tagline “Play beyond the stars.”

DIGITAL MARKETING & SOCIAL MEDIA

  • My Instagram centers around lifestyle, travel, books, and a colorful mix of retro, groovy, and tropical design influences.

  • Eunoia Co. is an online shop offering groovy, retro, and tropical-inspired clothing and accessories.

    A promotional visual created for Eunoia Co. to introduce their retro-inspired “Summer of ’79” collection with Emily Stephens.

  • Siri Benrud Photography is a portrait and lifestyle photography business offering sessions for families, seniors, engagements, sports, and more.

    I designed a clean, seasonal graphic to promote Siri Benrud Photography’s fall mini sessions, using warm tones and simple typography to keep the focus on the booking details.

  • Designed a clean, uplifting campaign graphic highlighting the message “Small actions create big waves,” using bold typography and an ocean-inspired layout to support the nonprofit’s mission.

  • Eunoia Co. is an online shop offering groovy, retro, and tropical-inspired clothing and accessories.

    Created a bright, collage-style graphic to promote Eunoia Co.’s collection with Coral Peters, using playful cutout lettering and bold colors to match the brand’s retro, upbeat aesthetic.

  • Siri Benrud Photography is a portrait and lifestyle photography business offering sessions for families, seniors, engagements, sports, and more.

    I designed a clean, seasonal graphic to promote Siri Benrud Photography’s fall mini sessions, using warm tones and simple typography to keep the focus on the booking details.

  • Eunoia Co. is an online shop offering groovy, retro, and tropical-inspired clothing and accessories.

    Created a playful meme-style graphic using a popular online trend to boost engagement and bring humor into Eunoia Co.’s social content.

  • Siri Benrud Photography is a portrait and lifestyle photography business offering sessions for families, seniors, engagements, sports, and more.

    I designed a clean, seasonal graphic to promote Siri Benrud Photography’s fall mini sessions, using warm tones and simple typography to keep the focus on the booking details.

  • Siri Benrud Photography is a portrait and lifestyle photography business offering sessions for families, seniors, engagements, sports, and more.

    Designed a bold, clean graphic to promote Siri Benrud Photography’s cap & gown mini sessions, using rich colors and simple typography to highlight key booking details.

  • Eunoia Co. is an online shop offering groovy, retro, and tropical-inspired clothing and accessories.

    I designed a series of eye-catching, retro-inspired website and social graphics to promote an early Black Friday sale.

  • Starry Night is a fictional celestial-themed gala created for a school project.

    I designed three coordinated social media graphics for the event, using starry textures, elegant typography, and painterly elements inspired by Van Gogh to create a dreamy, cohesive look across the promotional materials.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    I created a bright, playful graphic to promote one of the shop’s new collections, using bold lettering and fun floral elements to match the brand’s aesthetic.

  • Siri Benrud Photography is a portrait and lifestyle photography business offering sessions for families, seniors, engagements, sports, and more.

    I designed a clean, seasonal graphic to promote Siri Benrud Photography’s fall mini sessions, using warm tones and simple typography to keep the focus on the booking details.

  • Designed bright, eye-catching thumbnails for my YouTube channel, using playful typography and colorful layouts to match my lifestyle and book-themed content.

  • Siri Benrud Photography is a portrait and lifestyle photography business offering sessions for families, seniors, engagements, sports, and more.

    I managed the brand’s Instagram by creating consistent visual content, designing graphics, and planning posts that highlighted recent sessions and promoted upcoming offerings. My focus was on maintaining a cohesive aesthetic, improving engagement, and showcasing the personality of the brand.

  • Eunoia Co. is an online shop offering groovy, retro, and tropical-inspired clothing and accessories.

    I managed the brand’s Instagram account by creating cohesive visual content, planning posts, and designing graphics that matched the company’s retro, colorful aesthetic. My focus was on improving consistency, engagement, and overall brand presence through thoughtful, on-brand visuals.

  • Eunoia Co. is an online shop offering groovy, retro, and tropical-inspired clothing and accessories.

    I designed a series of website and social media graphics to promote the Dynamo Classic Collection, a collection inspired by 1970’s staples/

  • Buddy Owens is a musician and painter based in Nashville, Tennessee known for his expressive artwork and creative blend of visual and musical storytelling.

    I managed his Instagram by creating graphics, planning content, and showcasing both his paintings and musical projects. My focus was on developing a cohesive visual style, promoting new work, and growing engagement across his audience.

  • My YouTube channel focuses on lifestyle, travel, books, creative projects, and colorful, aesthetic-driven content.

    I produce, film, edit, and plan all video content, building a cohesive brand.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    I designed an interactive “Which Mamma Mia Character Are You?” graphic to boost social engagement and align with the brand’s playful, pop-culture-driven style.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    I designed a set of fun Black Friday promo graphics, using bold colors, playful typography, and a nostalgic aesthetic to match the brand’s personality and boost holiday engagement.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    I designed a simple, playful text graphic inspired by ABBA fandom, keeping the style bright and minimal to match the brand’s fun, relatable vibe and to boost engagement.

  • Siri Benrud Photography is a portrait and lifestyle photography business offering sessions for families, seniors, engagements, sports, and more.

    I designed a simple congratulatory graphic for the Class of 2025, using elegant typography and soft colors to match the brand’s clean, timeless style.

  • Siri Benrud Photography is a portrait and lifestyle photography business offering sessions for families, seniors, engagements, sports, and more.

    I designed a clean, seasonal graphic to promote Siri Benrud Photography’s fall mini sessions, using warm tones and simple typography to keep the focus on the booking details.

PRINT & PHYSICAL MEDIA

  • B-Line Pressure Washing is a residential and commercial cleaning company based in Menomonie, Wisconsin, and Anderson, South Carolina, specializing in exterior surface washing and restoration.

    I designed this promotional flyer to highlight the company’s key services and benefits in a clear, eye-catching way. The layout combines bold visuals, icons, and strong typography to create a professional piece that works both digitally and in print.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    For this collaboration with Emily Stephens, I designed the custom clothing pieces featured in this collection.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    I designed this “Green Is Groovy” sweatshirt, creating the lettering and overall graphic style to match the brand’s fun, eco-positive vibe for an Earth Day collection.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    I designed this custom event poster for our collaborative beach meetup with Emily Stephens, creating a retro, ABBA-inspired look that matched the vibe of the night and brought the whole theme together.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    For this collection, I designed the “Dynamo Surf Club” graphic, an illustrated sticker and t-shirt design that blends retro surf culture with Eunoia Co.’s branding.

  • B-Line Pressure Washing is a residential and commercial cleaning company based in Menomonie, Wisconsin, and Anderson, South Carolina, specializing in exterior surface washing and restoration.

    Business card design for B-Line Pressure Washing, created to match their branding with a bold, professional look that’s easy to read and makes their contact info stand out.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    For this launch, I created the full “70’s Dream” print collection. It’s fun, groovy patterns and illustrations were designed to bring a vintage, fun vibe to any space.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    I designed this “Honey Honey” graphic as a nod to one of the most iconic scenes in Mamma Mia, keeping the lettering playful and dreamy to match the movie’s vibe.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    For this collection, I designed all of the clothing pieces, from the colors to the graphics to embroidered patches.

  • Class project where I redesigned a classic book using InDesign.

    I created an experimental cover and layout style to give the story a fresh, modern feel while still keeping the tone of the original text.

  • Class project where I designed a full museum exhibition concept. I created the gallery visuals, supporting print materials, and promotional pieces, bringing a 1970s pop-culture theme to life through bold colors and nostalgic graphics.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    Tote bag design I created for Eunoia Co.—a fun, retro style that paired perfectly with the rest of the collection.

  • Class project where I created a nonprofit concept called Wave of Change.

    This poster was part of the campaign—designed to raise awareness about ocean pollution and highlight how individual choices make a real impact.

  • A class project where I created the full brand identity for a fictional startup focused on imaginative, space-themed playgrounds.

    I designed a poster using a bold space-themed style to promote their pop-up event.

  • Lipscomb University is a private Christian university in Nashville, Tennessee, known for its academic excellence, faith-centered culture, and strong sense of community.

    For the 2024 event, I designed a promotional poster for Fanta Fest, the university’s weeklong freshman orientation. The poster uses bold color, playful typography, and energetic visuals to capture the spirit of the event and build excitement for incoming students.

  • Lipscomb University is a private Christian university in Nashville, Tennessee, known for its academic excellence, faith-centered culture, and strong sense of community.

    For the 2023 event, I designed a promotional poster for Fanta Fest, the university’s weeklong freshman orientation. The poster uses bold color, playful typography, and energetic visuals to capture the spirit of the event and build excitement for incoming students.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    I illustrated this t-shirt design for one of the brand’s eco-themed collections, creating a playful, groovy graphic that highlights Eunoia Co.’s bold, feel-good aesthetic.

  • The project was part of a university design course focused on typography and visual identity.

    I created a full font lookbook for the display typeface Cheee, designing layouts, graphics, and written content that highlight the font’s personality, versatility, and visual impact in a cohesive, retro-inspired style.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    For this Eunoia Co. x Emily Stephens collection, I designed this “Chai Chat” clothing design. It’s a fun, cozy merch piece made specifically for her community.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    For this collection, I designed the “Greetings From Kalokairi, Greece” crewneck and t-shirt. These illustrated pieces capture the dreamy, sun-soaked feel of the fictional island. The designs were created to feel playful, summery, and perfect for any ABBA lover.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    I designed this “Christmas at Hotel Bella Donna” clothing design as a cozy holiday spin on the classic Kalokairi theme.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    I designed these “Hotel Bella Donna” keychains as a playful accessory inspired by the movie’s iconic setting: bright, bold, and meant to feel like a little souvenir from Kalokairi.

  • Class project where I redesigned a classic book using InDesign.

    I created a classic cover and layout style to give the story a fresh, modern feel while still keeping the tone of the original text.

  • Class project where I redesigned a classic book using InDesign.

    I created a modern cover and layout style to give the story a fresh, modern feel while still keeping the tone of the original text.

  • Poster design for a class project where I illustrated different typography terms in a fun, retro-inspired layout.

  • A class project where I created the full brand identity for a fictional startup focused on imaginative, space-themed playgrounds.

    I designed a “Play Beyond the Stars” t-shirt for Nova Playgrounds’ event merch, carrying the same playful space theme into wearable branding.

ILLUSTRATION & TYPOGRAPHY

  • A Valentine’s-themed pattern collection I designed for a class project. Each pattern was hand-illustrated and built to repeat seamlessly, focusing on sweet, playful motifs like candy hearts, bows, and teddy bears.

  • PixelShroom: a custom display font I created for a class project. It mixes pixel-style geometry with playful mushroom-inspired shapes to give the letters a quirky, game-like personality.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    I illustrated this t-shirt design for one of the brand’s eco-themed collections, creating a playful, groovy graphic that highlights Eunoia Co.’s bold, feel-good aesthetic.

  • A class project where I designed an original monster character from scratch. I focused on creating a fun, space-cowboy personality through simple shapes, soft textures, and playful accessories.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    For this collection, I designed the “Dynamo Surf Club” graphic, an illustrated sticker and t-shirt design that blends retro surf culture with Eunoia Co.’s branding.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    Event recap graphic for Eunoia Co. I added hand-drawn lettering to pair with the photo and keep the relaxed, joyful vibe of the night.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    Promotional graphic for the Emily Stephens x Eunoia Co. collection, showcasing the apparel I designed and the campaign visuals created to introduce the collaboration.

  • Siri Benrud Photography is a portrait and lifestyle photography business offering sessions for families, seniors, engagements, sports, and more.

    Promotional graphic I designed for Siri Benrud Photography’s “Garage Dogs” mini sessions, featuring custom dog illustrations and playful messaging to fit the theme.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    For this launch, I created the full “70’s Dream” print collection. It’s fun, groovy patterns and illustrations were designed to bring a vintage, fun vibe to any space.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    Illustrative promo series created to introduce the Dynamo Classics Collection—pairing hand-drawn lettering with lifestyle photography to capture the fun, retro vibe of the line.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    Illustration and type design for Eunoia Co.: a playful, retro-inspired graphic created for a San Diego surf collab with Coral Peters.

  • A type specimen for Wiggle Groove — a custom font I designed and now offer for sale. It’s playful, wavy, and made to bring a little movement to any project.

    PURCHASE COMING SOON

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    Illustration created for Eunoia Co. to promote the Dynamo Surf Club collection—bright, playful, and full of retro beach energy to match the vibe of the line.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    Moon Thief tote bag design for Eunoia Co., featuring a hand-drawn retro logotype and styled for a beachside product shoot.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    Hand-drawn Donna & the Dynamos graphic for Eunoia Co., inspired by retro floral layouts and Mamma Mia–themed merch.

WEB & DIGITAL DESIGN

  • Figma app design project: I created a fully interactive prototype for a fictional book-recommendation app. The project includes custom UI screens, user flows, and clickable interactions, all viewable through a shared Figma link.

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  • B-Line Pressure Washing is a residential and commercial cleaning company based in Menomonie, Wisconsin, and Anderson, South Carolina, specializing in exterior surface washing and restoration.

    Website design, built to highlight their services, pricing, and easy booking with a clean, straightforward layout.

  • Eunoia Co. is an online shop offering groovy, tropical-inspired clothing and accessories with a fun, retro aesthetic.

    Website design, focused on a bright, playful layout that reflects the brand’s retro-inspired style and product lineup.

STORYTELLING PROJECTS

  • North Carolina Wanderlust is a travel video that marks the beginning of my journey into immersive digital storytelling. Capturing the essence of exploration and adventure, this early piece sparked my passion for combining visuals and narrative to evoke emotion, curiosity, and the spirit of travel.

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  • Edited key segments of a promotional video for Fox 6 News, highlighting the Junior Achievement Young Entrepreneur Competition in Wisconsin. Applied video editing and graphic design expertise to create compelling broadcast content that celebrated the innovation and drive of young entrepreneurs across the state.

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  • Produced a series of teaser videos to promote new collections for The Urban Daisy Boutique. Each video was designed to align with the brand’s aesthetic and generate excitement, using engaging visuals and editing to highlight key pieces and drive customer interest.

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  • Produced a series of teaser videos to promote new collections for The Urban Daisy Boutique. Each video was designed to align with the brand’s aesthetic and generate excitement, using engaging visuals and editing to highlight key pieces and drive customer interest.

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  • Produced a series of teaser videos to promote new collections for The Urban Daisy Boutique. Each video was designed to align with the brand’s aesthetic and generate excitement, using engaging visuals and editing to highlight key pieces and drive customer interest.

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  • Coastal Moments is a curated photography slideshow capturing the serene beauty of Wilmington’s beaches. Featuring golden light, calming compositions, and emotionally resonant imagery, the series evokes peace, reflection, and the quiet magic of coastal life.

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  • Captured a full wedding day through professional photography, focusing on storytelling and emotional depth. Each image reflects the love, joy, and unique moments of the couple’s celebration—transforming candid interactions and meaningful details into a cohesive visual narrative of their special day.

  • Produced a series of travel videos that blend dynamic storytelling with immersive visuals, capturing the thrill of exploration across breathtaking destinations. Each video transports viewers through creative editing, evoking a sense of wanderlust and inspiring adventure through carefully crafted visual narratives.

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  • Produced a series of travel videos that blend dynamic storytelling with immersive visuals, capturing the thrill of exploration across breathtaking destinations. Each video transports viewers through creative editing, evoking a sense of wanderlust and inspiring adventure through carefully crafted visual narratives.

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